Healthcare
Mylan commits to World TeamTennis
US pharmaceuticals company Mylan has extended its title sponsorship of the World TeamTennis event through to 2017.
Aspetar gives PSG clean bill of health
French Ligue 1 football club Paris Saint-Germain has added another Qatari company to its commercial portfolio by signing a three-year deal with specialised orthopaedic and sports medicine hospital Aspetar.
Manchester City feeling good with Healthpoint
Sports-related injury centre Healthpoint has agreed a three-year deal with Manchester City to become the English Premier League champion’s regional healthcare partner in the United Arab Emirates.
IVC deal adds to United’s sponsorship resilience
Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.
Philadelphia 76ers secure local health partners
The Philadelphia 76ers US NBA basketball franchise has entered into a partnership with local medical facilities the Rothman Institute and Thomas Jefferson University Hospital.
Toshiba Medical Systems gives healthy outlook to Inter’s partner roster
Italian Serie A football team Inter Milan has announced a partnership with medical equipment imaging company Toshiba Medical Systems.
San Jose Earthquakes strike Stanford Health Care partnership
US-based Stanford Health Care has extended and expanded its partnership with Major League Soccer’s San Jose Earthquakes.
Florida Hospital joins Daytona Rising project
Healthcare institution Florida Hospital has signed a multi-year deal to become the second founding partner of US motor-racing venue Daytona International Speedway.
New York City FC and LA Galaxy bring in partners
New York City Football Club has entered into a partnership with the New York Presbyterian Hospital while Major League Soccer counterpart Los Angeles Galaxy has made luxury watchmaker Ritmo Mundo an official partner for the 2015 season.
FC Dallas retains healthy outlook with shirt sponsor extension
Texas-based health and wellness company AdvoCare has extended its shirt sponsorship deal with Major League Soccer team FC Dallas through 2020.
Abbott matches rights fee with activation commitment for WMM
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
Cricket Australia launches Bupa partnership
Private healthcare group Bupa has reached an agreement to become a gold partner of Cricket Australia.
MLB’s Cubs given clean bill of health by ATI
US orthopaedic rehabilitation provider ATI Physical Therapy has entered into a partnership with MLB baseball franchise the Chicago Cubs.
Abbott signs up as World Marathon Majors’ first title sponsor
Global healthcare company Abbott has agreed a deal to become the first-ever title sponsor of the World Marathon Majors group of elite marathon races.
Toshiba Medical Systems: moving from branding to knowledge development
Medical electronics company Toshiba Medical Systems is looking to move away from branded sponsorships towards commercial partnerships, whereby its products are sold to sports teams.
Chemist Warehouse teams with Netball Australia
Pharmacy retailer Chemist Warehouse has signed a two-year deal to become an official sponsor of Netball Australia.
Tampa Bay Lightning extends local hospital partnership
NHL ice hockey team Tampa Bay Lightning has extended its sponsorship deal with local medical institute Florida Hospital.
Memphis Grizzlies lay up partnership with health insurer
NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.