General Insurance

Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.

South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.

Bulgarian A Group football club Levski Sofia has agreed a short-term contract with Lev Ins to make the insurance company the team’s new main sponsor.

The German Athletics Federation (DLV) has extended its partnership with domestic health insurance provider Barmer GEK until the end of 2016.

Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.

UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.

Insurance company Groupe Prévoir has expanded its sponsorship deal with French Ligue 1 football club Toulouse.

French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.

Insurance company Asteron Life has expanded its partnership with the Australian Rugby Union to include support of a new community coaching programme.

Austrian Bundesliga football club SK Rapid Vienna this month struck a 10-year deal, from 2016 to 2026, with Allianz Group Austria, the Austrian arm of the global insurance company, for the naming rights to the club’s new stadium.

Global insurance company Allianz SE has stadium naming rights contracts in six countries following the recent deal between its Austrian arm Allianz Group Austria and Austrian Bundesliga football club SK Rapid Vienna. 

Trusted Choice, a consumer branding programme for independent insurance agents and brokers, has agreed to become the presenting sponsor of the 2014 World Lacrosse Championship national team competition.

NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.

Arsenal and Liverpool have joined English Premier League counterpart Manchester City in entering into three-year partnerships with PruHealth, PruProtect and their parent company Discovery.

English Premier League champion Manchester City and its affiliated FA Women’s Super League team have announced a three-year joint club partnership with PruHealth, PruProtect and their parent company Discovery.