General Insurance
CGU Insurance seals Waratahs partnership
The New South Wales Waratahs rugby union club in Australia has struck a partnership with insurance company CGU Insurance.
World Superbikes seals insurance partnership for season opener
Australian insurance company Swann Insurance has struck a deal to become the main sponsor of the opening round of the 2015 Superbike World Championship (WSBK).
Nib Health Funds: Growing customer base through brand recognition
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
Western Sydney seals shirt deal extension with NRMA
Australian A-League football club Western Sydney Wanderers has renewed a shirt sponsorship deal with insurance group NRMA.
Perth sports venue extends with naming rights partner
Private health insurer Nib Health Funds has extended its naming rights sponsorship of the Perth Oval, a multi-purpose sports stadium in Western Australia.
Federer backer Credit Suisse to support Tennis Australia initiative
Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.
Stade Toulousain pens double deal
French top-tier Top 14 rugby union club State Toulousain has penned a brace of sponsorship deals with Eden Park and Allianz France.
AIA signs youth-focused deal with Football Federation Australia
Insurance company AIA has agreed a two-year partnership with Football Federation Australia.
Equestrian showpiece bolsters commercial standing with Honda and Credit Suisse
The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.
Allianz moves into Belgian football with Anderlecht
Belgian ProLeague football team RSC Anderlecht has agreed a three-year sponsorship deal with insurance and financial services company Allianz.
Alka becomes title sponsor of Danish top flight
Insurance company Alka has signed up as the title sponsor of the Danish Superligaen, the top division of football in the country.
New York Life nets fresh Pac-12 terms
National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.
McGladrey drives extension to sponsorship of PGA Tour event
US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.
Pelayo extends ties to Spanish national team
Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).
Mapfre completes title sponsors for Volvo Ocean Race
Spanish insurance firm Mapfre has granted its backing to the country’s challenge for the 2014-15 Volvo Ocean Race, completing the fleet’s line-up of title sponsors with just over a week to go before the sailing event’s launch.
AG2R La Mondiale pedals on with French cycling team
French insurance group AG2R La Mondiale has extended its sponsorship of its self-titled UCI World Tour cycling team until 2018.
Penn Mutual commits to US collegiate rugby
Mutual life insurance company Penn Mutual has agreed a deal to become the title sponsor of the Collegiate Rugby Championship, the largest rugby sevens collegiate competition in the US.
Memphis Grizzlies lay up partnership with health insurer
NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.