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Western Sydney seals shirt deal extension with NRMA

Australian A-League football club Western Sydney Wanderers has renewed a shirt sponsorship deal with insurance group NRMA.

Having sponsored the reigning AFC Champions League winner since it entered the A-League three years ago, NRMA’s association with Western Sydney will now run for an additional three years, until the end of the 2017-18 season.

Financial terms were not officially disclosed, but the Financial Review reported that the deal could be worth more than A$1m (€700,000/$870,000) annually for the club.

Alongside the club’s other deals with Mitsubishi Electric, financial services firm Pepper and small goods company Primo, Australia’s Daily Telegraph and the Financial Review forecast that kit sponsorship will be worth in excess of A$3m for Western Sydney per season.

As well as benefiting from placement on the Wanderers jersey, NRMA will continue to back the team’s grassroots initiatives that will now incorporate an indigenous programme.

Western Sydney was acquired by a consortium led by Paul Lederer for A$10m on June 30, having previously been owned by Football Federation Australia.