General Insurance

The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.

US-based life insurance brand Liberty Mutual has renewed its partnership with the United States Olympic Committee for the 2017 to 2020 Olympic cycle, despite disappointing sales results from its last campaign.

The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.

German brand Allianz’s strategy for signing long-term, high-visibility deals, often for stadium naming rights, makes it the highest spender of the major insurance brands involved in sports sponsorship.

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

Borussia Monchengladbach has entered into a partnership with Chinese telecommunications company ZTE, while fellow German Bundesliga football club Hannover 96 has renewed its association with health insurance company AOK.

Premiership Rugby, the governing body of the top division of English rugby union, has engaged the ESP Properties agency to aid its search for a new title sponsor.

Spanish Liga football club Sevilla has agreed shirt sponsorship deals with Chinese telecommunications company ZTE, insurance company Reale Seguros and the Andalucía region for its Copa del Rey final against Barcelona later this month.

The Paris 2024 bid for the Olympic and Paralympic Games has surpassed the €20m ($23m) mark for sponsorship revenue by unveiling three new partnerships.

Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.

Insurance firm Argo Group has been named an official partner of the Artemis Racing team for its campaign in the America’s Cup sailing event.

Netherlands-based insurance company NN Group has added a second-tier National Sponsor deal with the 2016 European Athletics Championships in Amsterdam to its growing, running-focused portfolio, while the Championships’ organisers admit national sales have proved “challenging”.

Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.

Insurance group QBE has agreed a deal to sponsor the British and Irish Lions rugby union team.

Insurance firm Geico has signed a multi-year extension to its partnership with the North American NHL ice hockey league.

Insurance firm Geico has entered into a three-year partnership with indoor American football competition the Arena Football League.