HomeAnalysisAutomobile ManufacturingFootballGermany

DFB hits mark on German Cup deals with Ergo and VW

Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Football

Premier League club Arsenal last month agreed a deal with Hollywood film studio Universal Pictures to promote a number of Universal’s new releases, including Despicable Me 3, which launched in North America and the UK on June 30.

Football
Beer

Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.

Related News

Football

The Team Marketing agency is inviting bids across two or five seasons for the Uefa Champions League global sponsorship package made available after the termination of a deal with Russian state-owned energy…
Football

Tokyo-based electronics manufacturer Mitsubishi Electric has replaced Hamamatsu-based automobile brand Suzuki as the title sponsor of the AFF Championship, the Asean Football Federation (AFF) has announced
Football

PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…
Football

Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.

Most recent

Motorsport

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Football
Tyres

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…