Food & Drink

Italian wine production company Umberto Cesari has entered into a partnership with Bologna, which plays in Serie A, the top division of domestic club football.

Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.

Premiership Rugby, the governing body of the top division of English rugby union, has agreed a two-year extension to its partnership with Irish beer brand Guinness.

Spanish Liga champion Barcelona has renewed commercial agreements in south-east Asia with Thai beer brand Chang and shampoo brand Head and Shoulders.

Scottish lager brand Tennent’s has entered into a partnership with the Scottish Football Association national governing body.

US multinational beverage company Coca-Cola has agreed to become an official sponsor of the All Africa Games.

Dutch brewing company Heineken has reached an agreement for its Amstel brand to become an official partner of European club football competition the Uefa Europa League.

Japanese petroleum company JX Nippon and pharmaceutical firm Otsuka have reached agreements with the World Baseball Softball Confederation to serve as official sponsors of the 2015 U-18 Baseball World Cup.

The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).

NFL American football team Seattle Seahawks has agreed a commercial partnership with Talking Rain Beverage Company.

NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.

Russian internet company Yandex has agreed a deal to become the shirt sponsor of Turkish Super Lig team Fenerbahce, while Konyaspor has renewed its kit sponsorship contract.

The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.

Mexican beer brand Tecate has confirmed a partnership with French Ligue 1 champion Paris Saint-Germain.

Italian Serie A football club Napoli has agreed a partnership with Neapolitan coffee brand Caffè Kimbo.

New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.