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Chewing gum brand tips off Turkish basketball deal

Turkey’s Basketball Super League (BSL) has unveiled Vivident, the country’s leading brand of chewing gum, as its new official sponsor.

The three-year partnership will begin with the upcoming 2015-16 season and end after the 2017-18 campaign.

League director Sameer Şenbayrak said: “Working together with Vivident, I sincerely believe that we can move to a higher level more easily.”

The 2015-16 Super League season begins on October 10.