Financial Services
ING-DiBa maintains commitment to German basketball
ING-DiBa, the German subsidiary of Dutch financial services giant ING, has extended its status as the main sponsor of the German Basketball Federation (DBB), along with its endorsement deal with German basketball superstar Dirk Nowitzki.
Vaudoise consolidates with Tour de Suisse renewal
Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.
Dhaka Bank sponsors West Indies v Bangladesh series
Bangladeshi commercial banking group Dhaka Bank has agreed to title sponsor its national cricket team’s forthcoming tour of the West Indies.
Caixa expands Brazilian football portfolio with Sport deal
Government-owned bank Caixa Econômica Federal has furthered its backing of Brazilian football by agreeing to become the new main sponsor of Campeonato Brasileiro Serie A team Sport Club do Recife.
Tour of Britain secures first title partner
UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.
Insurance company expands Toulouse deal
Insurance company Groupe Prévoir has expanded its sponsorship deal with French Ligue 1 football club Toulouse.
Seattle Mariners deposit KeyBank extension
Regional banking group KeyBank has signed a three-year extension to its sponsorship of Major League Baseball's Seattle Mariners.
TDECU secures naming rights for Houston Football Stadium
Credit union TDECU has sealed a 10-year stadium naming rights deal worth $15m (€11m) with the University of Houston for its new American football stadium.
Deloitte to sponsor basketball’s ABA League
Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.
Optimal Payments launches Neteller into Premier League with Crystal Palace
Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.
LPGA signs up title sponsor for Taiwan event
Taiwanese financial holding company Fubon Financial Holding has agreed a deal to become the title sponsor of the Ladies Professional Golf Association’s 2014 Taiwan Championship.
Groupama nets naming rights deal with Ferencvaros
French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.
Manchester City banks SHB deal
English Premier League champion Manchester City has announced a two-year partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).
Tour de Suisse title sponsor extends deal
Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.
Danske Bank stays onside with NIFL Premiership
Financial services group Danske Bank has renewed its title sponsorship of the Northern Ireland Football League’s top-tier Premiership for a third season.
Asteron Life expands ARU partnership
Insurance company Asteron Life has expanded its partnership with the Australian Rugby Union to include support of a new community coaching programme.
New title sponsor for British America’s Cup push
The Ben Ainslie Racing (BAR) sailing team will look for a title sponsor for its inaugural 2017 America’s Cup campaign.
Rapid response to Allianz naming rights strategy
Austrian Bundesliga football club SK Rapid Vienna this month struck a 10-year deal, from 2016 to 2026, with Allianz Group Austria, the Austrian arm of the global insurance company, for the naming rights to the club’s new stadium.