Financial Services

Australian insurance company Swann Insurance has struck a deal to become the main sponsor of the opening round of the 2015 Superbike World Championship (WSBK).

Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.

State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.

German Ice Hockey League club Düsseldorfer EG has entered into a partnership with PSD Bank Rhein-Ruhr, the regional direct bank arm of domestic cooperative bank PSD Bank Group.

Created in 2011 by three Brazilian banks – Banco do Brasil, Bradesco and Caixa – Elo is Brazil’s leading domestic credit card brand and is using football sponsorship to gain market share from global payme…

Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.

Banking group Wintrust Financial Corporation has become the official banking partner and fifth ‘legacy partner’ of MLB baseball franchise the Chicago Cubs.

Australian National Rugby League team St George Illawarra Dragons has extended partnerships with three of its jersey sponsors.

Australian A-League football club Western Sydney Wanderers has renewed a shirt sponsorship deal with insurance group NRMA.

Private health insurer Nib Health Funds has extended its naming rights sponsorship of the Perth Oval, a multi-purpose sports stadium in Western Australia.

Professional services firm Deloitte has renewed its partnership with the British Olympic Association until the 2016 summer Olympic Games in Rio de Janeiro.

Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.

French top-tier Top 14 rugby union club State Toulousain has penned a brace of sponsorship deals with Eden Park and Allianz France.

Insurance company AIA has agreed a two-year partnership with Football Federation Australia.

The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.

Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.