Financial Services
Charles Schwab renews PGA Tour partnership with record deal
Financial services company Charles Schwab has renewed a long-running partnership with golf’s PGA Tour by striking a record 20-year deal.
Banco do Brasil resumes CBV sponsorship
State-controlled financial institution Banco do Brasil has resumed its partnership with the Brazilian Volleyball Confederation (CBV) five weeks after a government investigation into the national governing body’s mismanagement of sponsorship funds brought about a suspension of payments.
Commercial Bank invests in Qatar Masters renewal
Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.
World Match Racing Tour, West Ham make plans amid Alpari UK collapse
Sailing’s World Match Racing Tour and English Premier League football club West Ham United have said they are already in talks with new partners following the collapse of main sponsor Alpari (UK) Limited.
FXPrimus invests in Manchester City
English Premier League champion Manchester City has agreed a three-and-a-half year deal to make FXPrimus its official online forex trading partner.
TVM: Moving away from exposure-based strategy
Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.
ING nets Turkish Basketball League partnership
Banking and financial services group ING has signed a one-year sponsorship deal with the Turkish Basketball Federation for its Turkish Basketball League club competition.
New partner gives Hamburg a healthy outlook
German Bundesliga football club Hamburg SV has agreed a three-year deal to make health insurance provider Hanseatische Krankenkasse (HEK) its new health partner.
CWM FX to tackle rugby league with Wigan Warriors
English Super League rugby league team Wigan Warriors has signed a four-year sponsorship deal with forex trading firm CWM FX.
Caisse d’Epargne strikes France handball deal
Savings bank Caisse d’Epargne has signed up as a partner of the French Handball Federation.
ANZ strikes Cricket World Cup partnership
Financial services company ANZ has been unveiled as a new partner of the 2015 Cricket World Cup.
CaixaBank strengthens Spanish basketball presence with Copa deal
Financial services organisation CaixaBank has signed up as the title sponsor of Spanish basketball’s Copa del Rey club tournament.
Atletico Madrid nets Plus500 shirt deal
Spanish Liga champion Atletico Madrid has agreed a shirt sponsorship deal with online trading platform Plus500.
Chelsea trades with new online forex partner
English Premier League club Chelsea has unveiled CWM FX as its new online foreign exchange trading partner.
Top Brazilian club unveils 2015 sponsors
Campeonato Brasileiro Série A football club Atlético Mineiro has unveiled its sponsors for the new year, with real estate company MRV Engenharia set to serve as its main partner.
Generali Group returns as Kitzbühel tennis event title sponsor
Insurance company Generali Group Austria has returned as the main and title sponsor of the 2015 edition of the country’s ATP World Tour men’s tennis tournament in Kitzbühel.
NN Group signs up for Rotterdam Marathon
Insurance and asset management firm NN Group has reached a three-year agreement to become the new title sponsor of the Rotterdam Marathon.
AFL’s Swans bank Citi extension
The Sydney Swans AFL Aussie rules club has extended its major partnership deal with US multinational banking and financial services corporation Citi.