Financial Services

Payment services company MasterCard has renewed its long-standing sponsorship of the Uefa Champions League European club football competition.

Global banking group HSBC has extended its title sponsorship of the World Rugby Sevens Series national team rugby union competition.

Golf’s Ladies European Tour has sealed a sponsorship deal with currency conversion service KBR Foreign Exchange (KBRFX).

Insurance provider JLT has expanded its partnership with North Queensland Cowboys to become the front-of-shorts sponsor for the Australian National Rugby League team.

Australian A-League football team Sydney FC has signed a kit partnership deal with sportswear giant Puma.

French insurance company Groupama has struck a deal to become the title sponsor of Team France for the 35th edition of the America’s Cup sailing event.

Social trading platform and forex broker eToro will consider sponsorship opportunities in new markets in Russia and Asia following its official social trading partner deal with English Premier League club West Ham United.

Azerbaijani banking group Kapital Bank has renewed its partnership with the European Union of Gymnastics (UEG).

The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.

The extended deal between Qatar Investment & Projects Development Holding Company (Qipco) and Great British Racing is a “game changer” for horse racing in the UK, experts said.

Burgeoning social trading platform and forex broker eToro signed as a partner of English Premier League club West Ham United in a three-year deal, from 2015-16 to 2017-18. 

Payment services brand Visa Europe followed up official partner deals for three Formula E races by signing as title sponsor of the end-of-season London ePrix.

Payment services brand Barclaycard will replace the German arm of the telecommunications brand O2 as the naming rights partner to the Hamburg Arena at the start of July.

Forex trading companies are spending just under $40m (€35.5m) per year on sports sponsorship with football club deals accounting for more than half of that spend.

Californian-based financial services company Golden 1 Credit Union has secured a long-term arena naming-rights deal with NBA basketball team Sacramento Kings.

US Bank has signed up as the stadium naming rights partner of the new home of the Minnesota Vikings NFL American football franchise.