Financial Services
Golden State Warriors add American Express to key sponsor group
NBA basketball franchise the Golden State Warriors has agreed a multi-year partnership with financial services company American Express.
Sturm Graz secures new stadium naming rights partner
Austrian Bundesliga football club Sturm Graz has agreed a deal with Merkur-Versicherung which names the insurance company the new naming rights partner of the its home stadium.
Amlin returns to the wicket with Essex
English county cricket club Essex has extended its partnership with main sponsor Amlin.
Virgin Money extends title sponsorship of London Marathon
Financial services group Virgin Money has opted to extend its title sponsorship of the London Marathon.
Visa extends Formula E partnership
The Formula E electric car-racing series has enhanced its partnership with the European arm of payment services company Visa.
EZTrader: Staying in football despite the breaks
Binary options trading company EZTrader will continue to use football to build market share, despite the cancellation of club deals involving Eredivisie football club Feyenoord and Bundesliga club Bayer Leverkusen.
EZTrader looks to Bwin model in football club sponsorship
Bayern banks extension with financial services partner
German Bundesliga champion Bayern Munich has agreed a six-year extension to its partnership with financial services group HypoVereinsbank.
ACEA signs up insurance partner for 35th America’s Cup
Insurance company XL Catlin has signed on as a global partner of sailing event the America’s Cup.
ECHL seals landmark league-wide partnership
North American professional ice hockey league the ECHL has agreed a first-of-its-kind partnership with insurance firm Geico.
Formula E banks extension with global partner
The Formula E electric car-racing series has extended its partnership with Julius Baer, the Swiss private banking group.
Western Sydney Wanderers cash in Pepper Group extension
Australian A-League football club Western Sydney Wanderers has renewed its partnership with financial services firm the Pepper Group.
Detroit Lions to support local businesses through new partnership
NFL American football franchise the Detroit Lions has entered into a multi-year partnership with credit card processing firm International Bancard in an effort to help support local businesses.
Chicago Bulls sign Polish firm as first global partner
NBA basketball team the Chicago Bulls has agreed a long-term partnership with Cinkciarz.pl, the online currency exchange company.
WTA secures title sponsor for new Elite Trophy
Huajin Securities, a Shanghai-based brokerage firm, will title sponsor the inaugural Elite Trophy tennis tournament in Zhuhai, the Women’s Tennis Association has confirmed.
Title sponsor signs up for inaugural Arizona Bowl
US loans company Nova Home Loans has struck a deal to become title sponsor for the inaugural edition of the National Collegiate Athletic Association’s new Arizona Bowl college American football game.
Celtics invest in new Putnam partnership
NBA basketball team the Boston Celtics has secured a multi-year partnership with the Putnam Investments firm.
FC Porto brokers BuzzTrade deal
Portuguese Primeira Liga football club FC Porto has signed a partnership with online financial trading platform BuzzTrade.