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Chicago Bulls sign Polish firm as first global partner

NBA basketball team the Chicago Bulls has agreed a long-term partnership with Cinkciarz.pl, the online currency exchange company.

The Polish firm will become the Bulls’ official foreign currency exchange and will also be known as an official partner. Cinkciarz.pl becomes the franchise’s first global partner.

Cinkciarz.pl will be the presenting partner of the three Bulls game-related video features that are posted on team social media channels and website for each pre-season and regular season home game. Cinkciarz.pl will also be the presenting partner of the team's roster page on both Bulls.com and the Bulls mobile app.

The Bulls and Cinkciarz.pl will also host digital sweepstakes each season where one Chicago-based fan will win an all-expenses paid trip for two to Europe, where they will enjoy sightseeing and attend a Polish sporting event.

The Bulls and Cinkciarz.pl will annually conduct basketball programming that reaches children in Chicago's Polish community. Chicago has the largest Polish community outside of Poland.

Cinkciarz.pl will receive an array of other marketing assets each season, including courtside signage, a pregame videoboard feature, LED ring signage, game program advertising, a promotional night, and hospitality. Cinkciarz.pl will be introducing its services as Conotoxia in the international markets outside of the eurozone.

Michael Reinsdorf, president and chief operating officer of the Chicago Bulls, said: “This partnership marks the Bulls' first international business relationship and is a significant step forward in our long-term strategy for business growth. The Bulls are fortunate to have a strong global fan base, and we are excited to be able to join with an industry leader in Cinkciarz.pl to engage fans both in the US and around the world.”