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Title sponsor signs up for inaugural Arizona Bowl

US loans company Nova Home Loans has struck a deal to become title sponsor for the inaugural edition of the National Collegiate Athletic Association’s new Arizona Bowl college American football game.

The Nova Home Loans Arizona Bowl will take place for the first time this year at the Arizona Stadium in Tucson on December 29.

The Arizona Bowl will feature two teams from among the Mountain West Conference, Conference USA and Sun Belt Conferences. The event will also be supported by Campus Insiders, which has signed up to serve as primary digital media partner for the game.

The NCAA in May certified new bowl games for Arizona, Orlando in Florida and the Texan city of Austin for the 2015 season. Arizona and Orlando have both scheduled games, but Austin opted not to start its new bowl this season.