Financial Services

The Paris 2024 bid for the Olympic and Paralympic Games has surpassed the €20m ($23m) mark for sponsorship revenue by unveiling three new partnerships.

UK-based retail and commercial financial services provider the Co-Operative Bank has agreed a deal to serve as the headline sponsor of this year’s Great CityGames urban athletics event in Manchester.

Spirits-focused investment management company Spirited Funds has entered into a partnership with US racetrack Churchill Downs.

LaLiga president Javier Tebas has suggested the top two divisions of Spanish football may adopt a similar sponsorship model to the one introduced by the English Premier League.

Financial services company Aberdeen Asset Management has signed a one-year extension to its title sponsorship agreement with Cowes Week as the Isle of Wight sailing regatta continues its search for a new partner.

Financial services institution Targobank has extended a deal with the German Football Association (DFB) to serve as an official partner of the DFB-Pokal cup competition.

Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.

Payment services company Visa has enhanced its partnership with Formula E by teaming up with the electric car-racing series’ esports initiative, Formula E Gaming.

Global payment services company MasterCard has renewed its partnership with North America’s Major League Baseball.

Swiss banking group Swissquote has extended and expanded its partnership with English Premier League football club Manchester United.

International accountancy firm Mazars has renewed its partnership with English county cricket club Yorkshire.

US financial services corporation PNC Bank has signed a multi-year extension to its partnership with Major League Baseball franchise the Cincinnati Reds.

Insurance firm Argo Group has been named an official partner of the Artemis Racing team for its campaign in the America’s Cup sailing event.

Netherlands-based insurance company NN Group has added a second-tier National Sponsor deal with the 2016 European Athletics Championships in Amsterdam to its growing, running-focused portfolio, while the Championships’ organisers admit national sales have proved “challenging”.

Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.

Insurance group QBE has agreed a deal to sponsor the British and Irish Lions rugby union team.