Financial Services

Foreign exchange and online trading company Markets.com has signed a three-season extension to its partnership with English Premier League football club Arsenal.

German banking and financial services company Commerzbank has extended and expanded its partnership with the German Football Association (DFB).

The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.

US-based life insurance brand Liberty Mutual has renewed its partnership with the United States Olympic Committee for the 2017 to 2020 Olympic cycle, despite disappointing sales results from its last campaign.

The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.

Ecuadorian financial services company Banco Guayaquil has entered into a partnership with English Premier League football club Manchester United.

Financial services company Michigan First Credit Union has signed on as the first cornerstone partner of Little Caesars Arena, the future home of NHL ice hockey franchise the Detroit Red Wings.

German brand Allianz’s strategy for signing long-term, high-visibility deals, often for stadium naming rights, makes it the highest spender of the major insurance brands involved in sports sponsorship.

Financial services company Standard Bank has entered into a partnership with Cricket South Africa, under which it will become the headline sponsor of the national team in the Test, one-day international and Twenty20 formats.

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

The Cronulla Sharks Australian National Rugby League club has struck a sponsorship deal with financial services company Infinity Group Australia.

Not-for-profit credit co-operative Scott Credit Union has entered into a three-year partnership with Major League Baseball franchise the St. Louis Cardinals.

Financial services company Global Finanz has entered into a partnership with Formula One motor racing team Williams.

Borussia Monchengladbach has entered into a partnership with Chinese telecommunications company ZTE, while fellow German Bundesliga football club Hannover 96 has renewed its association with health insurance company AOK.

Premiership Rugby, the governing body of the top division of English rugby union, has engaged the ESP Properties agency to aid its search for a new title sponsor.

Spanish Liga football club Sevilla has agreed shirt sponsorship deals with Chinese telecommunications company ZTE, insurance company Reale Seguros and the Andalucía region for its Copa del Rey final against Barcelona later this month.