Financial Services

Financial services company JP Morgan added to its squash portfolio over the weekend by serving as the title sponsor of the China Squash Open event.

French financial services company Cofidis has extended its partnership with the Vuelta a España cycling race.

Italian Serie A football club Bologna and German Bundesliga team FC Köln have agreed partnerships with binary options company ZoomTrader.

The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.

Mortgage lender Guaranteed Rate has agreed a deal to take on naming rights to U.S. Cellular Field, the home ballpark of Major League Baseball franchise the Chicago White Sox.

German financial services company Deutsche Bank has renewed its long-running partnership with the CHIO Aachen show jumping event for a further three years.

Major League Soccer expansion franchise Los Angeles Football Club has entered into a strategic partnership with Banc of California, under which the financial services company will take on naming rights to the team’s soon-to-be-built stadium.

Foreign exchange company OSTC FX has signed a three-year extension to its commercial partnership with Welsh Pro12 rugby union club Ospreys.

Cross-border payments provider Western Union Business Solutions has entered into a partnership with the PGA of Australia golf organisation and agreed a deal to sponsor the Australian PGA Championship event.

World football’s governing body Fifa has delivered its first Regional Supporter for the 2018 World Cup. the Russian banking group Alfa-Bank.

RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.

A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.

English Premier League football club Liverpool has signed a two-year extension to its partnership with online foreign exchange company InstaForex.

Italian Serie A football club Cagliari has agreed a shirt sponsorship deal with asset management group Azimut.

Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.

Chinese insurance company Ping An has upgraded its partnership with the Chinese Football Association.