Financial Services
UAE Team Emirates banks FAB deal ahead of Tour de France
UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.
Caisse d’Epargne extends French basketball partnership
Savings bank Caisse d’Epargne has renewed a partnership with the FFBB, the governing body of basketball in France.
Everton secures first foreign exchange and brokerage partner
English Premier League football club Everton has entered into a partnership with foreign exchange trading and brokerage service Blackwell Global.
Plymouth Rock teams up with New Jersey Devils
Car insurance provider Plymouth Rock Assurance has secured a deal with the New Jersey Devils NHL North American ice hockey franchise that will allow customers to access a range of benefits as part of what has been described as a “first-of-its-kind partnership” in the state.
NBA extends American Express partnership
North American basketball league the NBA has renewed its partnership with financial services company American Express.
Eintracht Frankfurt extends with insurance partner
German Bundesliga football club Eintracht Frankfurt has extended its partnership with insurance company Deutsche Familienversicherung (DFV).
AFL’s Eagles extend with jersey sponsor
AFL Aussie rules football club the West Coast Eagles has extended its long-running partnership with insurance company SGIO.
Watford signs FxPro as shirt sponsor
English Premier League football club Watford has signed a shirt sponsorship agreement with online broker FxPro.
Motherwell signs up new shirt sponsor
Scottish Premiership football club Motherwell has named solicitor and estate agent McEwan Fraser Legal as its new main sponsor.
Title sponsor signs on for Cowes Week
Lending peer-to-peer platform Lendy has been unveiled as the new title sponsor of the Isle of Wight-based sailing regatta, Cowes Week.
Mastercard renewal completes top-tier sponsors for 2019 Rugby World Cup
World Rugby has completed its top-tier sponsor line-up for the 2019 World Cup in Japan with payment services company Mastercard returning as a worldwide partner of the national team tournament.
Citi extends as major partner of Sydney Swans
Financial services institution Citi has renewed its partnership with AFL Aussie rules football team the Sydney Swans.
MoneyGram adds Caribbean Premier League to cricket portfolio
Money transfer and payment services company MoneyGram has agreed a deal to sponsor the Caribbean Premier League Twenty20 cricket competition.
Allstate partners with Concacaf, extends MLS, FMF deals
US insurance company Allstate has agreed a new sponsorship deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) and extended existing partnerships with North America’s Major League Soccer and the Mexican Football Federation (FMF).
Anderlecht signs up shirt sponsor for Champions League
German financial services company Allianz has agreed a deal to become the main shirt sponsor of Belgian ProLeague football club Anderlecht during the team’s campaign in the 2017-18 Uefa Champions League European club competition.
Allianz adds Juventus Stadium to naming-rights portfolio
Juventus has signed a deal with Allianz that will see the German financial services company add the Italian Serie A football club’s stadium to its portfolio of naming-rights deals.
Tottenham extends shirt sponsorship deal with AIA
English Premier League football club Tottenham Hotspur has renewed its shirt sponsorship deal with Asian insurance company AIA Group.
Partner extends with Schalke, backs esports team
Health insurance provider AOK Nordwest has extended and expanded its partnership with Schalke 04 to include sponsorship of the German Bundesliga football club’s esports team.