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Anderlecht signs up shirt sponsor for Champions League

German financial services company Allianz has agreed a deal to become the main shirt sponsor of Belgian ProLeague football club Anderlecht during the team’s campaign in the 2017-18 Uefa Champions League European club competition.  

According to various reports in the Belgian media, Allianz branding will appear on Anderlecht’s playing shirts throughout the tournament.

In addition, Allianz will benefit from a presence on pitch-side advertising boards during all of Anderlecht Champions League matches.

Allianz replaces pay-and-go telephony card brand Proximus as Anderlecht’s main front-of-shirt sponsor in the competition.

Terms of the Allianz deal were not disclosed.