Financial Services
Gold Coast Suns sign new major partner
AFL Aussie rules football team the Gold Coast Suns has named travel insurance company Cover-More as a major sponsor of the club.
CME Group extends backing of LPGA points race, season finale
The Ladies Professional Golf Association has renewed a title sponsorship agreement with financial market company CME Group, while the organisation has also extended a partnership with Cambia Health Solutions and signed a new deal with insurance company XL Catlin.
Arsenal signs up first online money transfer partner
Digital money transfer business WorldRemit has entered into a partnership with English Premier League football club Arsenal.
Atlético Madrid brokers extension with shirt sponsor Plus500
Online trading company Plus500 has renewed its shirt sponsorship deal with Spanish LaLiga football club Atlético Madrid.
Charlotte Hornets sign jersey sponsor
Online loan marketplace LendingTree has agreed a deal to become the jersey sponsor of NBA basketball team the Charlotte Hornets.
Activation Tracker: Activation trends in the financial services sector
Rugby Canada brokers extension with shirt sponsor
The Rugby Canada national governing body has renewed its sponsorship deal with global equity, foreign exchange and precious metals broker Velocity Trade.
PSV extends with forex partner
Dutch Eredivisie football club PSV Eindhoven has renewed its partnership with online broker and foreign exchange company iFOREX.
J.P. Morgan extends backing of squash showpiece
Global financial services firm J.P. Morgan has renewed its title sponsorship of the Tournament of Champions, a leading event on the Professional Squash Association’s (PSA) World Tour.
CaixaBank retains Levante, Girona in LaLiga portfolio
Financial services company CaixaBank has renewed its partnerships with Spanish LaLiga football clubs Levante and Girona.
NatWest deal keeps Six Nations in RBS family
Retail and commercial banking company NatWest has agreed a deal to become the new title sponsor of the Six Nations rugby union tournament.
Bartercard backs Scotland Rugby League
Trade exchange company Bartercard has agreed a sponsorship deal with the Scotland Rugby League national governing body.
Big Ten signs first presenting sponsor for Football Championship
Financial services company Discover has agreed a sponsorship deal with US college sports organisation the Big Ten Conference.
Vitality seals title sponsorship of Women’s Hockey World Cup
Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.
Click n’ Close partners with Nascar, Petty Motorsports
North American stock car-racing series Nascar has entered into a partnership with mortgage services provider Click n’ Close.
Eintracht Frankfurt agrees new deal with Deutsche Bank
German banking and financial services company Deutsche Bank has entered into a partnership with Eintracht Frankfurt, which plays in the country’s Bundesliga top-tier club football competition.
St Helens snap up new shirt sponsor
English Super League rugby league club St Helens has signed a shirt sponsorship deal with pre-owned goods retailer Cash Converters.