Financial Services
SoFi backs Big Ten basketball tournament
US college sports organisation the Big Ten Conference has signed financial services company SoFi as the presenting sponsor of its men’s basketball tournament.
SportyCo seeks global exposure with Espanyol kit deal
Spanish LaLiga football club RCD Espanyol has signed a kit sponsorship deal with SportyCo, a crowdfunding services provider targeted at the global sports industry.
Mapfre steps up backing of Renault’s F1 team
Spanish insurance group Mapfre has extended and expanded its partnership with Renault to become a main sponsor of the French Formula One motor-racing team.
Aviva: NR deal focused on engagement outside the stadium
UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Hockey Canada lands new partner
Hockey Canada, the country’s national governing body for ice hockey, has entered into a partnership with Konica Minolta Business Solutions.
CFA Super Cup secures title sponsor
Financial services company Beijing WeShare Wealth Asset Management has agreed a deal to become the title sponsor of the Chinese Football Association’s Super Cup club competition.
Aviva extends naming-rights deal for Irish national stadium
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
Comerica renews naming rights to Tigers ballpark
US financial services company Comerica Bank has struck a five-year extension to its naming rights deal for the home of Major League Baseball team the Detroit Tigers.
Leeds Rhinos extend with main partner ahead of new season
English Super League rugby league club Leeds Rhinos has renewed its sponsorship deal with Leeds Building Society.
German Football Association extends with banking partners
The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.
Paysafecard builds esports backing with global ESL partnership
Payment services provider paysafecard has stepped up its backing of ESL by becoming a global partner of the esports organisation.
Arsenal claims first with cryptocurrency partnership
English Premier League football club Arsenal has unveiled a partnership with CashBet, a cryptocurrency-enabled digital gaming platform provider.
Farmers Insurance extends sponsorship of PGA Tour event
Automobile, home and small business insurers Farmers Insurance has agreed to continue as title sponsor of PGA Tour golf event the Farmers Insurance Open.
Zurich seeks to build Australian brand with Melbourne FC
AFL Aussie rules team Melbourne FC has secured a guernsey sponsorship deal with insurance provider Zurich.
Fluminense signs new main sponsor
Credit card company Valle Express has agreed a two-year deal to become the new main shirt sponsor of Campeonato Brasileiro Serie A football club Fluminense.
Nigeria Football Federation pens Wapic Insurance deal
Wapic Insurance has secured a partnership with the Nigeria Football Federation.
Corinthians adds new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with financial services company Valle Express.
Botafogo renews with shirt sponsors
Campeonato Brasileiro Serie A football team Botafogo has extended its shirt sponsorship deals with Cercred, Neto’s and Pega Carga.