Consumer Electronics

Online gaming operator Interwetten has linked up with German Bundesliga football club TSG Hoffenheim, while rival Eintracht Frankfurt has sealed an extension to a deal with German railway service Rhein-Main-Verkehrsverbund (RMV).

Spanish LaLiga football club Valencia has agreed sponsorship deals with Italian car manufacturer Alfa Romeo and video game developer Konami.

Video game developer EA Sports has expanded its partnership with the English Football League, which operates the three club divisions below the top-tier Premier League, to become the first sponsor of the organisation’s new iFollow streaming service.

Electronics giant Sony and energy provider Tenaga Nasional Berhad (TNB) have agreed deals to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur, Malaysia.

Video game developer EA Sports has extended its partnership with Spanish LaLiga football club Real Madrid.

Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.

GPS technology company Garmin has signed up as a team partner and event supplier for the 2017-18 edition of the Clipper Round the World Yacht Race.

Chinese consumer electronics company Konka has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.

Major League Baseball franchise the New York Yankees has entered into a partnership with Japanese consumer electronics company Panasonic.

Technology company Apple’s largest Brazilian partner, iPlace, has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Grêmio.

Consumer electronics company Samsung has taken on naming rights to Australia’s national netball team through an agreement with the Netball Australia governing body.

Italian Serie A football club Juventus has agreed a three-year deal that will make Japanese video games developer Cygames its first back-of-shirt sponsor.

Microsoft-owned games console brand Xbox has entered into a partnership with Spanish LaLiga football club Real Madrid.

Argentinian Primera División football club Rosario Central has named consumer electronics manufacturer TCL as its new main sponsor.

US sports broadcaster ESPN has unveiled the list of sponsors for this year’s edition of the summer X Games action sports event, which will take place from July 13-16 at the US Bank Stadium in Minneapolis, Minnesota.

Euroleague Basketball, which organises continental club competitions in Europe, has become the latest partner of daily fantasy sports operator DraftKings.