Consumer Electronics

Chinese consumer electronics company TCL has activated its first-time global partnership with the International Basketball Federation (Fiba) for the Women's Basketball World Cup 2018, currently under way…

The German Football League (DFL), the governing body of the Bundesliga and Bundesliga 2, has signed an agreement with video game publisher EA Sports to set up a German championship for the Fifa game series

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

Three Everton players will feature in Rovio Entertainment’s Angry Birds ‘Evolution’ game as the latest activation in the partnership between the developer and the Premier League club. G

Australian A-League football club Brisbane Roar has named air conditioning manufacturer ActronAir as its new principal partner

English County Championship cricket club Gloucestershire has signed a shirt sponsorship deal with fantasy cricket platform StarPick.

Professional simulator hardware manufacturer Fanatec has agreed a deal to sponsor the Formula One motor-racing championship’s esports series.

The International Basketball Federation (Fiba) has today (Thursday) signed a global partnership with Chinese consumer electronics company TCL.

German Bundesliga football champion Bayern Munich has extended a partnership with Beats by Dr Dre, the high-profile headphones and loudspeakers manufacturer.

Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.

Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.

LaLiga, which operates the top two divisions of Spanish football, has extended its partnership with consumer electronics company Samsung.

The TV division of Japanese consumer electronics company Toshiba has signed a multi-faceted partnership with the England Hockey national governing body.

PlayStation’s long-running sponsorship of football’s Uefa Champions League has been renewed.

Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).