Consumer Electronics

The French Football League (LFP) has today (Monday) signed Japanese video games developer Konami as a new major partner of its Coupe de la Ligue competition

Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo

Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.

Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.

The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines

Chinese Super League football club Jiangsu Suning has agreed a three-season deal with Samsung that will make the Korean consumer electronics company its new main sponsor

Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.

Singaporean video game hardware firm Razer has signed as the Official Esports Partner of the Southeast Asia Games 2019

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.

Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus

Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)

EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned. The new deal will cover two cycles, running from 2019-20 to 2024-25

NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.

Tottenham Hotspur and England footballer Dele Alli has agreed an endorsement deal with HyperX, the gaming division of memory manufacturer Kingston Technology.

The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.