Consumer Electronics

Florida-based electronics manufacturer Jabil has entered into a partnership with NFL American football franchise the Tampa Bay Buccaneers.

The Chinese Basketball Association has extended its partnership with consumer electronics manufacturer TCL.

Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with consumer electronics company SEMP.

Spanish LaLiga football club Valencia has agreed a shirt sponsorship deal with US-based technology company BLU Products.

Chinese consumer electronics brand Hisense has focused on brand building in key national markets but is moving towards global sports properties as its coverage and distribution network expands

Audio equipment manufacturer Bose has renewed its partnership with the NFL American football league.

Chinese consumer electronics brand Hisense signed as an Official Sponsor of World Cup 2018 in Russia last month in an eight-figure dollars deal.

Euroleague Basketball, which organises continental club competitions in Europe, has secured partnerships with Coca-Cola Company-owned isotonic drinks brand Powerade and Korean electronics giant Samsung.

Japanese electronics company Panasonic has enhanced its association with golf’s Asian Tour by becoming the title sponsor of a new series of events.

Stoke City has become the latest English Premier League football club to secure an official sleeve sponsor after agreeing a deal with mobile football management game Top Eleven.

The Women’s National Basketball Association has entered into a partnership with fantasy sports gaming company FanDuel.

Italian Serie A football club Lazio has agreed a shirt sponsorship deal with electronics company Sèleco.

US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.

Electronics and appliances company Electroland Ghana has struck a deal with the Ghana Football Association for its Nasco brand to become an official sponsor of the Ghana Premier League top-tier domestic club competition.

Chinese consumer electronics manufacturer Hisense has agreed a deal to become an official sponsor of next year's Fifa World Cup national team football tournament, which will take place in Russia.

Italian Serie A football club Juventus has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.