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Lazio turns back the clock with shirt sponsor signing

Italian Serie A football club Lazio has agreed a shirt sponsorship deal with electronics company Sèleco.

The deal will initially run until the end of the 2017-18 season, although the agreement includes the option to extend for the 2018-19 and 2019-20 campaigns.

Lazio said the deal would be worth €4m ($4.4m) until June 30, 2018, and a further €4m per season should the club opt to extend the partnership.

Sèleco previously served as a shirt sponsor during two seasons in the 1980s and its branding will return to feature on the front of the Rome-based club’s shirts as part of the agreement.

The partnership commenced with Lazio’s 3-1 win over cross-city rival AS Roma on Sunday. Lazio had previously played without a front-of-shirt sponsor.