Clothing & Accs.

Football

Major League Soccer team Minnesota United FC today announced a multi-year partnership with Minneapolis-based startup CircleRock LLC.

Swiss watch company TAG Heuer will remain Official Timekeeper to four out of the top five European football leagues thanks to an extension of its agreement with the French Professional Football League…
Tennis

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  
Football

Liverpool FC has signed its first ever Official Denim Partnership with US designer Levi’s.
Football

English Premier League football club Tottenham Hotspur has entered into a partnership with Swiss watch manufacturer IWC Schaffhausen
Tennis

Swiss watchmaker Rolex has been unveiled as an official sponsor of the US Open Grand Slam tennis tournament
Football

US fashion brand Thom Browne has signed a sponsorship deal with Spanish LaLiga football club Barcelona
Cycling

The future of UCI WorldTour cycling team BMC Racing has been secured after Polish shoe and bag retail group CCC stepped in as the new title sponsor
Football

Spanish LaLiga football club Atlético Madrid has signed a partnership with fashion company Harry’s 1982.

Esports

Esports organisation ESL has entered into a partnership with German clothing brand Snipes.

Surfing

The World Surf League has entered into a partnership with clothing brand The Woolmark Company.

Football

German Bundesliga football club Borussia Monchengladbach has agreed a sponsorship deal with safety shoe manufacturer Elten.

Football

Portuguese Primeira Liga football club Benfica has signed a sponsorship deal with menswear brand Inimigo Clothing.

Golf

Golf’s Ladies European Tour has extended its partnership with French clothing company Lacoste.

Football

Italian clothing brand Liu Jo has enhanced its partnership with Bologna to become the Serie A football club’s main sponsor for the 2018-19 season.

Basketball

Italian Lega Basket Serie A club Olimpia Milano has upgraded its sponsorship deal with the Armani Exchange division of fashion house Giorgio Armani.

Football

The Portuguese Football Federation (FPF) has entered into a partnership with fashion label Sacoor Brothers.

Multi-sport

French clothing company Lacoste has agreed a partnership with the International Olympic Committee that will result in the launch of the first exclusive Olympic Heritage lifestyle apparel collection.