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Liu Jo steps up to become Bologna’s shirt sponsor

Italian clothing brand Liu Jo has enhanced its partnership with Bologna to become the Serie A football club’s main sponsor for the 2018-19 season.

Liu Jo, which was founded in Carpi in Bologna’s home region of Emilia-Romagna, has been a partner of the club since 2015-16.

Under the new deal, the company will receive front-of-shirt branding rights, while it will also provide apparel to players and club staff, as well as hostesses in the hospitality areas at Bologna’s Dall'Ara stadium.

Christoph Winterling, director of the marketing and commercial division of Bologna, said: “We were looking for a partner that could represent the excellence of the territory and had the ambition to grow with us. With Liu Jo we have found the ideal partner and the growth of investments made in recent years demonstrates the success of this collaboration.”