Clothing & Accs.
Gremio takes European inspiration in signing new partner
Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.
Jack & Jones scores renewal with handball’s Champions League
Menswear brand Jack & Jones has signed a two-year extension to its sponsorship deal for the European Handball Federation’s Champions League tournament.
Red Bull puts best foot forward with Geox
Formula One motor-racing team Red Bull Racing has announced a one-year extension of its sponsorship agreement with Italian footwear manufacturer Geox for the 2014 season.
Levi’s builds on San Francisco presence with extended Giants partnership
US fashion brand Levi’s has renewed its five-year sponsorship agreement with MLB baseball team San Francisco Giants.
Jockey gives support to All Blacks
Men’s underwear brand Jockey has reached a three-year deal to become an official partner of New Zealand’s national rugby union teams.
Arsenal enhances commercial portfolio with Jean Richard
Swiss watchmaker Jean Richard has agreed a long-term partnership with English Premier League top-tier football club Arsenal.
Red Bull Racing gives more time to Casio
The Red Bull Formula One motor-racing team has announced a two-year extension to its sponsorship deal with watch manufacturer Casio.
Ralph Lauren to outfit US Ryder Cup team
US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.
Clinton Group serves up German tennis deal
Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).
Engelbert Strauss nets EHF Euro partnership
The European Handball Federation has reached an agreement to make mail order work-wear and protective equipment company Engelbert Strauss an official sponsor of its Euro 2014 tournaments.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
TAG Heuer positions Formula E sponsorship centre-stage
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.
Rolex fee increase aids European Tour recovery
Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.
Dom Reilly on board with Williams F1 for 2014
Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.
NBA coaches dress to impress with Joseph Abboud
US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.
Swatch extends long-time backing of Freeride World Tour
The Freeride World Tour skiing and snowboarding series has signed a three-year deal for Swatch to continue as its title sponsor.
Mayors nets Miami Heat jewellery partnership
Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.
Hugo Boss brings up decade with PGA Championship
German luxury fashion brand Hugo Boss has extended its sponsorship agreement with golf’s PGA Championship at Wentworth for a further three years.