Clothing & Accs.

Luxury watch brand Longines has expanded its long-standing involvement in horse racing through a five-year sponsorship agreement with the Australian Turf Club.

Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.

Hublot has extended its partnership with Fifa, world football’s governing body, until 2022, according to the Swiss watchmaker’s president Jean-Claude Biver.

Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.

Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.

Japanese watch manufacturer and timing specialist Seiko has extended its long-running top-tier partnership with athletics’ world governing body the IAAF for a further six years.

Swiss watchmaker Rolex has extended its partnership with golf’s Asian Tour for another three years.

Fashion company Prada has agreed a new deal to sponsor Luna Rossa Challenge for the Italian yachting team’s participation in the next edition of the America’s Cup.

Italian fashion house Giorgio Armani has agreed a deal with Euroleague Basketball to sponsor the European club competition’s 2014 Final Four end-of-season showpiece event.

Australian touring car championship V8 Supercars has agreed a three-year partnership to make Pulsar Watches its official watch partner.

Hunting equipment and apparel manufacturer Duck Commander has agreed a title sponsorship deal for annual college American football game the Independence Bowl that runs until 2019.

Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.

Japanese watch manufacturer and timing specialist Seiko has agreed a three-year sponsorship deal with the Asian Football Confederation relating to the continental governing body’s club competition programme.

South African rugby union franchise Golden Lions has agreed a two-year sponsorship deal with Jonsson Workwear.

MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.

Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.