Clothing & Accs.

French fashion brand Lacoste has agreed a two-year renewal to its partnership with the Association of Tennis Professionals.

German fashion brand Hugo Boss is set to end its long-running association with Formula One team McLaren in favour of switching its sponsorship to rival outfit Mercedes.

Shoe manufacturer Lloyds has expanded its presence in German football’s Bundesliga by agreeing a new partnership with Hertha Berlin.

London-based tailor TM Lewin has reached a deal to become the official formalwear supplier to the Welsh Rugby Union through to March 2018.

Italian Serie A football club Lazio has agreed a partnership with Domenico Vacca to make the fashion brand its official formalwear provider.

The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.

Japanese clothing brand Uniqlo has announced a three-year sponsorship agreement with the International Tennis Federation relating to the governing body’s wheelchair tennis properties.

Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.

Baku 2015, the organising committee for the inaugural European Games, has signed Swiss watchmaker Tissot as the latest commercial partner for the multi-sport event.

Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.

German Bundesliga football champion Bayern Munich has announced a three-year deal making fashion giant Giorgio Armani its new partner in the fashion and luxury clothing category.

Italian clothing company Alpinestars has extended its partnership with Formula One motor-racing team Force India.

Work wear and personal protective equipment manufacturer Engelbert Strauss has agreed a multi-year deal to become the official presenting sponsor of the Champions Hockey League, placing it as the lead commercial partner of the new European club ice hockey competition.

US-based automotive lifestyle company Cavallino Group has signed an agreement to become the official clothing supplier for Formula One motor racing team Williams.

French eyewear company Bollé has agreed a partnership with this year’s Ryder Cup golf tournament, which takes place at the Gleneagles Hotel in Perthshire, Scotland from September 26-28.

British footwear brand Chatham has announced a two-year extension to its sponsorship deal with Isle of Wight sailing regatta Cowes Week.