Clothing & Accs.
NBA nets upgraded deal with New Era
The NBA North American basketball league has extended and expanded an agreement with the New Era Cap Company.
Manchester City to look the part with Dsquared2
English Premier League football club Manchester City has entered into a partnership with international fashion label Dsquared2.
Tissot: Cycling upgrade comes in heated up sector
Italian Winter Sports Federation teams up with fashion brand
Italian fashion label Calzedonia has entered into a partnership with the Italian Winter Sports Federation (Fisi).
Tissot handed new designation under extended UCI deal
Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.
Liverpool stays smart with Hugo Boss renewal
English Premier League football club Liverpool has extended its partnership with German fashion house Hugo Boss.
Tag Heuer returns to cycling with BMC Racing
BMC Racing has confirmed that Swiss watchmaker Tag Heuer will sponsor the UCI WorldTour cycling team from next year.
EFL suits up with Burton Menswear
Fashion brand Burton Menswear has entered into a partnership with the English Football League, which operates the three club divisions below the top-tier Premier League.
AC Milan smartens up with Diesel
Italian Serie A football club AC Milan has agreed a sponsorship deal with fashion label Diesel.
BMC Racing lines up Tag Heuer as new sponsor
Swiss watch manufacturer Tag Heuer has agreed a deal to become a sponsor of UCI WorldTour cycling team BMC Racing for the 2017 season, according to the Cyclingnews.com website.
Bath Rugby dresses to impress with new partner
English Premiership rugby union club Bath has entered into a partnership with British clothing brand Jack Wills.
Lille to look the part with new clothing partner
French Ligue 1 football club Lille has entered into a partnership with ready-to-wear clothing brand Jaqk.
Hublot times it right with New York Giants partnership
Swiss watchmaker Hublot has entered into a partnership with NFL American football franchise the New York Giants.
Milan Marathon signs up EA7 as new title sponsor
EA7 Emporio Armani, the sportswear brand of Italian fashion house Armani, has agreed to become the title sponsor of the 2017 Milan Marathon.
Liverpool stays on time with new partner
Watch manufacturer Holler has entered into a global partnership with English Premier League football club Liverpool.
Tag Heuer adds AFC to football portfolio
Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.
China suits up for World Cup qualifying campaign
Italian fashion house Ermenegildo Zegna has entered into a partnership with the Chinese Football Association.
PSG stays smart with Hugo Boss
French Ligue 1 football club Paris Saint-Germain has extended its partnership with German fashion house Hugo Boss.