Watch manufacturer Holler has entered into a global partnership with English Premier League football club Liverpool.
The three-year deal names Holler as the club’s official timing partner and covers the 2016-17 to 2018-19 seasons.
Under the agreement, Holler will design a range of Liverpool-branded watches, with the first to go on sale in the club’s official stores in late 2016.
The watches, which will be available to fans of all ages, will feature some of the club’s most recognisable marks, such as its official crest and the Liver Bird. Both sports and classic watches will be produced.
In return, Holler will be promoted across Liverpool’s digital and social media channels. The UK-based company will also receive access to current and former players for use in promotional campaigns.