AC Milan smartens up with Diesel

Italian Serie A football club AC Milan has agreed a sponsorship deal with fashion label Diesel.

The three-year agreement covers the 2016-17 to 2018-19 seasons and names Diesel as the official style partner of Milan.

As part of the deal, Diesel will provide the Milan team with off-field clothing.

“Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs,” AC Milan vice-president and chief executive Barbara Berlusconi said.

Milan is currently sixth in Serie A after seven games of the 2016-17 season.