Betting

Online gaming company NordicBet has agreed to become an official partner of the new Champions Hockey League European club ice hockey competition.

Asian online gaming brand Fun88 has renewed its ties with Burnley to become the English Premier League newcomer’s shirt sponsor for the 2014-15 football season.

English Premier League football team West Ham United has agreed a deal with Marathonbet to make the online bookmaker its global betting partner.

Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.

French state-controlled betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation.

English Premier League football club Sunderland has signed an extension to its partnership with Asian online gaming operator TLC188.com.

Polish Ekstraklasa football teams Wisla Krakow, Lechia Gdansk and Gornik Zabrze have agreed two-year sponsorship deals with Totolotek, the Polish subsidiary of betting and gaming company Intralot.

Lottery and betting provider Synot has agreed a four-year deal to become the new title sponsor of the Czech Liga, the top division of football in the country.

French state-controlled betting operator PMU has sealed a four-year extension to its sponsorship of Ligue 1 football champion Paris Saint-Germain.

English Premier League football club Liverpool has signed a two-year extension to its partnership with online sports betting and gaming provider 188Bet.

German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.

VriendenLoterij has extended its stint as lead partner of the Eredivisie through a renewed three-year deal with Dutch football’s top division.

Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.

Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.

Online gaming company 32Red has agreed a three-year shirt sponsorship deal with Scottish football team Rangers, effective from the 2014-15 season.

Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.

British bookmaker William Hill has signed an initial two-year deal with the Professional Darts Corporation to become the new naming partner of its World Darts Championship.

Online gambling company Betfair has agreed a two-year deal with the Chester Race Company to become the official Wi-Fi and digital gaming partner of Chester Racecourse.