Betting
NordicBet strikes CHL partnership
Online gaming company NordicBet has agreed to become an official partner of the new Champions Hockey League European club ice hockey competition.
Fun88 puts its money on Burnley’s Premier League return
Asian online gaming brand Fun88 has renewed its ties with Burnley to become the English Premier League newcomer’s shirt sponsor for the 2014-15 football season.
West Ham in play with Marathonbet
English Premier League football team West Ham United has agreed a deal with Marathonbet to make the online bookmaker its global betting partner.
Espanyol nets maiden stadium naming deal with Power8
Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.
FFF bets on PMU extension
French state-controlled betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation.
TLC188.com bets on Sunderland extension
English Premier League football club Sunderland has signed an extension to its partnership with Asian online gaming operator TLC188.com.
Totolotek signs up with Polish top-flight trio
Polish Ekstraklasa football teams Wisla Krakow, Lechia Gdansk and Gornik Zabrze have agreed two-year sponsorship deals with Totolotek, the Polish subsidiary of betting and gaming company Intralot.
Synot nets Czech Liga naming spot
Lottery and betting provider Synot has agreed a four-year deal to become the new title sponsor of the Czech Liga, the top division of football in the country.
Paris Saint-Germain extends with PMU
French state-controlled betting operator PMU has sealed a four-year extension to its sponsorship of Ligue 1 football champion Paris Saint-Germain.
Liverpool extends 188Bet deal
English Premier League football club Liverpool has signed a two-year extension to its partnership with online sports betting and gaming provider 188Bet.
Bundesliga’s Hoffenheim takes a punt on Tipico renewal
German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.
Eredivisie retains main partner
VriendenLoterij has extended its stint as lead partner of the Eredivisie through a renewed three-year deal with Dutch football’s top division.
32Red: Seeking brand consideration in a competitive market
Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.
Unibet fights for greater market share with UFC
Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.
Rangers recovery backed by 32Red
Online gaming company 32Red has agreed a three-year shirt sponsorship deal with Scottish football team Rangers, effective from the 2014-15 season.
Unibet out in front with Stockholm Marathon sponsorship
Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.
William Hill on target for World Darts Championship
British bookmaker William Hill has signed an initial two-year deal with the Professional Darts Corporation to become the new naming partner of its World Darts Championship.
Chester Race Company signs innovative partnership with Betfair
Online gambling company Betfair has agreed a two-year deal with the Chester Race Company to become the official Wi-Fi and digital gaming partner of Chester Racecourse.