Betting
Ladbrokes ends SPFL’s wait for title sponsor
The Scottish Professional Football League has agreed a title sponsorship deal with betting company Ladbrokes.
Lech Poznan jumps to STS renewal
Polish Ekstraklasa football team Lech Poznan has agreed a deal to retain bookmaker STS as its main sponsor.
Going good for Xpressbet at Preakness Stakes
Online betting company Xpressbet has reached an agreement to serve as the title sponsor of the Preakness Stakes horse race.
Ubet adds AFL and A-League teams to commercial roster
Newly renamed Australian bookmaker Ubet has continued its sponsorship drive through deals with A-League football club Melbourne City and AFL Aussie rules football team Port Adelaide.
Ubet partners V8 Supercars amid rebranding drive
Australia-based touring car championship V8 Supercars has partnered with newly renamed bookmaker Ubet.
BetClic nets LNB partnership
Online bookmaker BetClic has entered into commercial partnership with the French National Basketball League (LNB).
Unibet snaps up EuroHockey Championships title sponsorship
Online gambling operator Unibet has signed up as the title sponsor of the 2015 EuroHockey Championships.
Chile’s Copa America signs Chinese partner
Chinese online betting and gaming company K8 has agreed a sponsorship deal with organisers of the 2015 Copa America national team football tournament.
Everton nets Dafabet extension
Asian betting and gaming group Dafabet has agreed a three-year extension to its partnership with English Premier League football club Everton.
Betway cues up UK Championship deal
Online betting company Betway has agreed to become the title sponsor of snooker tournament the UK Championship.
Betfred returns as title sponsor of World Snooker Championship
UK bookmaker Betfred has agreed a deal to return as title sponsor of the World Snooker Championship.
888.com to become title sponsor of new snooker tournament
Online gaming operator 888.com has struck a deal to become the title sponsor of the World Grand Prix, a new tournament organised and run by the World Snooker global governing body.
Betway moves into snooker with dual deal
Online betting company Betway has been announced as the title sponsor of World Snooker’s Shoot-Out and World Seniors Championship.
West Ham clears the way for Betway shirt deal
Gaming company Betway's Principal Partner deal with English Premier League club West Ham United, struck last month, is likely to see the club’s two existing gaming partners move on at the earliest opportunity.
Betway replaces Alpari as West Ham’s shirt sponsor
English Premier League football club West Ham United has signed a three-and-a-half-year deal to make online gaming platform Betway its new principal sponsor.
League struggles to keep pace with union deals
The Rugby Football League, the governing body for the sport in England, has signed two sponsorship deals for its flagship properties.
888Poker and Luis Suarez
Ahead of the Fifa World Cup 2014, MBD signed an agreement with online gambling company 888poker under which Luis Suárez became 888poker global ambassador for one year.
DJI Holdings deal just the ticket for Manchester City
English Premier League champion Manchester City has agreed a partnership with Chinese lottery operator DJI Holdings.