Betting
Leicester City signs new deals with 19.com, Xpress Money
Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money.
Under the multi-season deal, 19
Tou Tou grabs sleeve deal with Werder Bremen
Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen.
Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season
Watford, West Ham, Burnley, Bournemouth see strong uptick in shirt inventory
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
CSA becomes NetBet’s latest Brazilian club partner
Online betting company NetBet has further enhanced its presence in Brazilian football by agreeing a shirt sponsorship deal with Campeonato Brasileiro Série A club Centro Sportivo Alagoano.
Betclic signs Major Partner deal with Girondins de Bordeaux
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
Wolfsburg signs up Interwetten as betting partner
German Bundesliga football club VfL Wolfsburg has entered into a partnership with online gaming company Interwetten
Man City, Yokohama F. Marinos sign with Melco Resorts
J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment
MansionBet deal brings match-day betting terminals to Newcastle United
Gibraltar-based betting platform MansionBet has signed a new Official Partner deal with Premier League club Newcastle United
BoyleSports sponsors PDC’s World Grand Prix
Irish bookmaker BoyleSports has agreed a three-year deal with the Professional Darts Corporation to title sponsor its World Grand Prix event
Motherwell joins Paddy Power shirt campaign
UK bookmaker Paddy Power has today (Monday) signed Scottish Premiership outfit Motherwell as the second partner for its ‘Save Our Shirt’ football campaign.
Paddy Power, Huddersfield launch sponsor-free kit after PR stunt
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”
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THW Kiel renews long-running Lotto Schleswig-Holstein deal
German Handball Bundesliga club THW Kiel has extended its shirt sponsorship agreement with regional lottery company Lotto Schleswig-Holstein
Wolves brings in ManBetX to increase fee, Villa scores with W88
Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
FanDuel, TVG to sponsor Breeders’ Cup World Championships
The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.
Sportsbet.io adds Flamengo to football portfolio
Campeonato Brasileiro Série A football club Flamengo has agreed a partnership with sports betting brand Sportsbet.io.
The one-year agreement makes Sportsbet.
Lotto anticipates Kompany return, launches naming rights deal at RSC Anderlecht
Belgian First Division A club RSC Anderlecht has launched a new naming rights deal with Lotto, Belgium’s national lottery.
1xBet adds Chelsea to football portfolio
Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
1xBet adds Liverpool to sponsorship portfolio
English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet.
The multi-year deal names 1xBet as the official global betting partner of Liverpool