The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.
FanDuel Group is the parent company of TVG, one of the largest legal online gaming companies in the US.
The agreement gives TVG and FanDuel Official Partner status for four business units: advanced-deposit wagering (TVG), sports betting, daily fantasy sports and online casino (all FanDuel).
TVG will become the name-in-title sponsor of two group one races: the $2m (€1.8m) Breeders’ Cup Juvenile and the $2m Breeders’ Cup Mile.
The deal will also see TVG and FanDuel receive Official Sponsor designations and other promotional rights as part of NBC Sports coverage of the Breeders’ Cup World Championships and Presenting Partner rights to NBCSN’s ‘Betting the Breeders’ Cup’ show.
In addition, TVG will produce the ‘Breeders’ Cup Players’ Show’ – a live, betting-focused telecast of the World Championships sent to simulcast outlets around the world.
TVG will also provide enhanced pre-race promotion, coverage and recaps of Breeders’ Cup Challenge Series races on TVG throughout the year.
Kip Levin, chief executive of TVG and chief operating officer of FanDuel, said: “This is a great opportunity to bring horse racing and the Breeders’ Cup front and centre to our sports betting and daily fantasy customers and to introduce horse racing’s championship event to the next generation of racing fans.”
The 2019 Breeders’ Cup World Championships will take place on November 1-2 at Santa Anita Park in Arcadia, California.