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Motherwell joins Paddy Power shirt campaign

UK bookmaker Paddy Power has today (Monday) signed Scottish Premiership outfit Motherwell as the second partner for its ‘Save Our Shirt’ football campaign.

Paddy Power becomes Motherwell’s main sponsor for the 2019-20 season, with the team to wear sponsorless shirts as a result of the deal.

Paddy Power will also serve as Motherwell’s gaming partner under the agreement, which the club said is the largest in its history.

Motherwell chairman Jim McMahon said: “Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner.”

Paddy Power on Friday launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”

After initially announcing that the new Huddersfield kit would feature a Paddy Power sash from hip to shoulder, the brand revealed it was all part of an elaborate “precursor” to the Save Our Shirt campaign.

A spokesman for Paddy Power said: “We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week.

“We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season.”