Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen.
Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season.
Tou Tou, which specialises in betting markets for esports such as Dota2, Overwatch and League of Legends, will become the club’s Official Sleeve Partner and Official Gambling Partner in Asia.
Among its other rights, Tou Tou will also get LED perimeter board advertising at Werder Bremen’s newly renamed Wohninvest Weserstadion.
Klaus Filbry, chief executive of Werder Bremen, said: “The importance of the Bundesliga has continued to increase in Asia in recent years. We want to increase our presence there and are really happy that Tou Tou will be a new brand in the Bundesliga.”
Tou Tou has replaced German hotel group H-Hotels as Werder Bremen’s sleeve sponsor.
Previously, H-Hotels held the sleeve rights for the last two seasons – from 2017-18 to 2018-19.
This season, H-Hotels has reduced its investment in Werder Bremen to a lower-tier, Official Partner deal.