Betting

Bookmaker Ladbrokes has signed up as the new main sponsor of the Gold Cup annual UK horse-racing event as part of a long-term partnership with Newbury Racecourse.

English Premiership rugby union club Leicester Tigers has entered into a partnership with mobile gaming company LeoVegas.com.

The International Tennis Federation has ended its partnership with betting and gaming company Betway early after introducing a policy to cease having sponsors in the sector.

Online gambling operator OneBet has entered into a partnership with the World Rally Championship motor-racing series.

Italian Serie A football club Juventus has entered into a regional partnership with online betting platform Vwin.

The French Football League (LFP) has extended its partnership with French gambling operator Française des Jeux.

Sports betting operator Digibet has agreed a sponsorship deal with German Bundesliga football club TSG Hoffenheim.

The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…

Polish Ekstraklasa football club Legia Warsaw has extended its shirt sponsorship deal with the Fortuna betting group.

The Minnesota Timberwolves NBA basketball franchise has signed up five founding partners to support a renovation project at its Target Center home arena.

French gambling operator FDJ has agreed a partnership with French Ligue 1 football club Lyon.

South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.

The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.

Thai energy drink Carabao this month ended the English Football League's search for an EFL Cup title sponsor as part of the brand's major marketing push in the UK.

England’s Football Association has begun talks with sporting goods company Nike about a renewal of its kit supply deal, which expires at the end of the 2017-18 season. The deal is by far the most important single sponsorship contract for the FA.

Spanish LaLiga football club Real Madrid has entered into a partnership with betting company Codere Apuestas.