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IMG turns UFC focus to long-term, central deals

NEW YORK, NY - NOVEMBER 12: UFC featherweight and lightweight champion Conor McGregor of Ireland speaks to the media during the UFC 205 post fight press conference at Madison Square Garden on November 12, 2016 in New York City. (Photo by Brandon Magnus/Zuffa LLC/Zuffa LLC via Getty Images)

The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.

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