Beer

Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.

Belgian beer and cider brand Stella Artois has entered into a three-year partnership with Ascot Racecourse in the UK.

Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.

South African lager brand Castle Lager and Austrian energy drink Power Horse have agreed to become sponsors of the 2015 Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in South Africa.

The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.

Tecate has pipped rival Mexican beer brand Corona to secure title sponsorship rights for the highly anticipated world welterweight title unification bout between boxing superstars Floyd Mayweather Jr. and Manny Pacquiao.

Thailand-based premium beer brand Singha Beer signed a three-year Official Partner deal, from 2015 to 2017, with the Premiership Rugby, the top-tier league for English rugby union clubs.

Beer brand Budweiser has renewed its ties with English football’s FA Cup less than a year after ending its three-season stint as lead sponsor of the knockout club competition.

Thai beer brand Singha Beer has entered into a partnership with Premiership Rugby, which operates the top division of rugby union in England.

Australian brewery Coopers has extended its partnership with the country’s V8 Supercars motor-racing series.

English county cricket club Hampshire has renewed its sponsorship deal with brewery Marston’s Beer Company.

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.

German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.

Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.

Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.

Beer brand Bergenbier has sealed a deal to sponsor the Romanian Football Federation (FRF) and its national team.