Coopers extend with V8 Supercars

Australian brewery Coopers has extended its partnership with the country’s V8 Supercars motor-racing series.

The new deal will run for five years, from 2017 to 2021.

The Adelaide-based company has been the exclusive beer and cider supplier for V8 Supercars for the past four years.

Coopers will provide all beer and cider products at V8 Supercars events and will enjoy significant at-track presence and increased integration with the series’ broadcast and digital platforms.