Banking
Flamengo leaves Caixa, signs with BS2 digital bank
Brazilian Série A club Flamengo has signed a new main shirt partnership with local bank BS2.
Under the deal, BS2 will be the club’s main shirt sponsor for two seasons, until December 2020.
BNP Paribas to end title sponsorship of Davis Cup
French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties
Comdirect, Aldi to support Hamburg’s Beach Volleyball Worlds
Financial services company Comdirect and supermarket chain Aldi have been announced as the two presenting sponsors of this year’s Beach Volleyball World Championships in Hamburg, Germany.
Vasco da Gama seals BMG shirt sponsorship
Campeonato Brasileiro Série A football club Vasco da Gama has confirmed a five-year deal that makes financial services group Banco BMG its new main sponsor.
Premier League confirms Barclays partnership renewal
The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.
Barclays signs multi-million-pound title deal with Women’s Super League
UK banking group Barclays has signed a multi-million-pound deal as the first title sponsor of the English Women’s Super League.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
Banco BMG signs new shirt deal with Vasco da Gama – report
Brazilian financial firm Banco BMG has reportedly signed a new main shirt deal with Campeonato Brasileiro Série A club Vasco da Gama.
NAB renews naming deal with Women’s AFL
The National Australia Bank (NAB) has extended its Premier Partner deal with the Australian Football League women’s competition until 2022.
Cruzeiro ditches Caixa, signs with new shirt sponsor Digi+
Brazilian football club Cruzeiro has signed a new main shirt deal with Renner Bank to promote its ‘Digi+’ operations brand.
Société Générale adds Rugby Africa to sponsorship portfolio
French financial services group Société Générale has entered into a partnership with the Rugby Africa continental governing body.
Santander teams up with Rio Open
Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.
Westpac ends stadium Naming Rights deal after 20 years
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
Sporting Gijón scores new sponsor
Financial services company CaixaBank has signed a sponsorship deal with Spanish Segunda División football club Sporting Gijón.
Atlético Mineiro seals BMG as new main sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a deal for financial services company Banco BMG to become its new main shirt sponsor.
Sponsors sign on for India’s Pro Volleyball League
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Comerica enhances relationship with Dallas Stars
Financial services company Comerica Bank has extended and expanded its partnership with NHL ice hockey team the Dallas Stars