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Premier League confirms Barclays partnership renewal

The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.

Barclays will continue as the league’s Official Banking Partner for three seasons, from 2019-20 to 2021-22.

As reported by SportBusiness Sponsorship, the deal was approved at a meeting of Premier League clubs in November.

It is understood that that the current deal is worth about £9m (€10.3m/$11.8m) per year, and that Barclays will pay about £10.5m per year under the new deal.

Read this: Premier League Data Report 2018-19: Analysis of central league and club by club deals

Barclays has been a major Premier League partner since 2001-02, when Barclaycard title-sponsored the competition.

The Barclays master brand was title sponsor from 2004-05 to 2015-16.

The new agreement will take the association between the two organisations to over 20 years.

Barclays announced the deal yesterday, along with its ground-breaking new title deal for the FA Women’s Super League.

Read this: Coca-Cola buys Premier League rights to push multiple brands in the UK

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