Banking
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.
SARU in talks with sponsors to replace Absa, BMW
The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.
HSBC: Consolidating sports and target markets
Global banking group HSBC is consolidating it sports sponsorship position in golf and rugby sevens as the brand takes an even more targeted approach to the markets in which it operates.
Minnesota Wild banks partnership
NHL ice hockey franchise the Minnesota Wild has entered into a partnership with US financial services company Associated Bank.
Nedbank extends Golf Challenge title sponsorship
Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.
Bayern eyes €180m per season from sponsorship
German Bundesliga Club Bayern Munich’s Premier Partner deal with German banking group HypoVereinsbank last month was its seventh deal in 2015, the fifth involving a renewal with an existing partner as part of a major overhaul of the club’s sponsorship model.
HSBC consolidates golf assets with WGC extension
Global banking group HSBC will pay more per year in prize money for its title sponsorship of the flagship WGC-HSBC Champions golf tournament in Shanghai, China under the terms of its five-year extension.
Advantage BNP Paribas for ATP and WTA event title rights
The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.
Sponsors line up for Cricket All-Stars Series
The Cricket All-Stars Series, which got underway on Saturday at New York’s Citi Field ballpark, has revealed its line-up of sponsors for the three-game exhibition competition.
HSBC maintains golf commitment with key renewals
Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.
Bayern banks extension with financial services partner
German Bundesliga champion Bayern Munich has agreed a six-year extension to its partnership with financial services group HypoVereinsbank.
Formula E banks extension with global partner
The Formula E electric car-racing series has extended its partnership with Julius Baer, the Swiss private banking group.
Celtics invest in new Putnam partnership
NBA basketball team the Boston Celtics has secured a multi-year partnership with the Putnam Investments firm.
BBVA to end LaLiga title sponsorship
Spanish football’s first and second divisions are searching for a new title sponsor after banking group BBVA said it would not extend its deal beyond the 2015-16 season.
Pittsburgh Penguins enhance partnership with banking partner
North American NHL ice hockey franchise the Pittsburgh Penguins has extended its partnership with banking group First Niagara.
Santander links up with women’s handball showpiece
The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.
Shanghai Marathon links up with Industrial Bank
The Shanghai International Marathon is to be sponsored by the financial services organisation Industrial Bank Company (IBC).
Principality takes naming rights to Millennium Stadium through WRU deal
The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.