Banking
RBC holes extensions with PGA Tour events
Canadian banking group RBC has extended title sponsorship agreements with the Heritage and Canadian Open PGA Tour golf tournaments.
LaLiga set for change in strategy with Santander deal – reports
Banking group Santander is set to replace rival BBVA as title sponsor of the top two divisions of Spanish club football, according to multiple reports.
Fifa banks Russian firm as first World Cup regional supporter
Fifa, football’s global governing body, has named Russia’s Alfa-Bank as the first-ever regional supporter of its World Cup national team tournament.
Qatar National Bank invests in Trabzonspor
Turkish Süper Lig football club Trabzonspor has signed a shirt sponsorship deal with financial institution Qatar National Bank.
Juventus banks new sponsor
Italian banking group UBI Banca has entered into a partnership with the country’s Serie A football club Juventus.
CUA signs on as new main sponsor of Brisbane Heat
Australian Big Bash League cricket franchise the Brisbane Heat has named financial services provider CUA as its new principal partner.
LaLiga ends title sponsorship model as leagues rebrand
LaLiga has today (Friday) revealed that the top two divisions of Spanish football will be rebranded after confirming that it will not seek a title sponsor for the 2016-17 season.
Caribbean Premier League signs banking partner, renews with Digicel
The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.
HSBC secures ARU extension
Banking group HSBC has extended its sponsorship agreement with the Australian Rugby Union.
RBS set to replace Waitrose as ECB sponsor
Financial services group the Royal Bank of Scotland is being lined up to replace supermarket chain Waitrose as the main partner of the England and Wales Cricket Board (ECB), according to Sky News.
Switch in sponsorship fortunes for SA cricket and rugby
Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.
Six Nations seeking new title sponsor with RBS set to end association
The Six Nations rugby union tournament is seeking a new title sponsor after financial services group the Royal Bank of Scotland confirmed it would step down from the role following the 2017 event.
Pittsburgh Penguins score KeyBank partnership
US regional financial services company KeyBank has entered into a partnership with NHL ice hockey franchise the Pittsburgh Penguins.
Commerzbank expands German football backing to women’s team
German banking and financial services company Commerzbank has extended and expanded its partnership with the German Football Association (DFB).
Manchester United banks Ecuadorian partner
Ecuadorian financial services company Banco Guayaquil has entered into a partnership with English Premier League football club Manchester United.
Cricket South Africa banks landmark sponsorship deal
Financial services company Standard Bank has entered into a partnership with Cricket South Africa, under which it will become the headline sponsor of the national team in the Test, one-day international and Twenty20 formats.
Shirt sponsor extends Stuttgart backing ahead of relegation D-Day
Financial services company Mercedes-Benz Bank has extended its shirt sponsorship deal with VfB Stuttgart, despite the German Bundesliga football club facing the prospect of relegation from the country’s top division.
Co-Op Bank to sponsor Manchester’s Great CityGames
UK-based retail and commercial financial services provider the Co-Operative Bank has agreed a deal to serve as the headline sponsor of this year’s Great CityGames urban athletics event in Manchester.