Banking
Canadian Hockey League banks new partnership
Canada-based financial services company CIBC has entered into a partnership with the Canadian Hockey League, which oversees the organisation of the world’s largest development ice hockey competition.
Juventus partners with International Bank of Azerbaijan
Italian Serie A football club Juventus has entered into a regional partnership with the International Bank of Azerbaijan.
Caixa adds Botafogo to Serie A portfolio, closes in on Fluminense deal
Government-owned bank Caixa Economica Federal has signed a shirt sponsorship deal with Botafogo, and is also said to be close to agreeing a similar deal with fellow Campeonato Brasileiro Serie A football club Fluminense.
BCCI banks new sponsor
Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.
HSBC replaces Sky as British Cycling’s main sponsor
The British Cycling national governing body yesterday (Sunday) announced that banking group HSBC will replace UK pay-television broadcaster Sky as its new lead partner from next year.
Corinthians sign new shirt sponsor, beer partner
Corinthians has agreed a shirt sponsorship deal with investment firm Apollo Sports Capital, while the Campeonato Brasileiro Serie A football club has also entered into a partnership with Spanish brewery Estrella Galicia.
Rams broker Wells Fargo partnership
The Los Angeles Rams NFL American football franchise has entered into a partnership with financial services company Wells Fargo.
JP Morgan expands squash portfolio with China event
Financial services company JP Morgan added to its squash portfolio over the weekend by serving as the title sponsor of the China Squash Open event.
Deutsche Bank rides on with equestrian showpiece
German financial services company Deutsche Bank has renewed its long-running partnership with the CHIO Aachen show jumping event for a further three years.
Banc of California takes naming rights to LAFC stadium
Major League Soccer expansion franchise Los Angeles Football Club has entered into a strategic partnership with Banc of California, under which the financial services company will take on naming rights to the team’s soon-to-be-built stadium.
Alfa-Bank kicks off Regional Supporter sales
World football’s governing body Fifa has delivered its first Regional Supporter for the 2018 World Cup. the Russian banking group Alfa-Bank.
NatWest upgrade gets ECB values back on track
RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.
Lega Basket clubs agree cut-price deals in weak market
A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.
Malaysian golf showpiece banks extension with title sponsor
Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.
Indonesian Masters banks title sponsor
Financial services company Bank Negara Indonesia has agreed a deal to become title sponsor of the 2016 edition of the Indonesian Masters golf event.
ANZ transfers support to newly-formed New Zealand netball league
Banking group ANZ has agreed a deal to become the title sponsor of the Netball Elite League, New Zealand’s newly-formed domestic club competition.
Indian rugby body signs sponsorship deals to aid development drive
The Indian Rugby Football Union, the governing body of rugby union in the country, has agreed sponsorship deals with French financial services group Societe Generale, German sportswear manufacturer Puma and solar energy company Proinso.
NatWest steps up to become ECB’s principal partner
Banking group NatWest has upgraded its long-running association with the England and Wales Cricket Board to become the body’s principal partner.